Market Research Analyst

The Position: MARKET RESEARCH ANALYST
Our vision and mission requires that our organisation is focused towards our clients and the services we deliver. The Market Research Analyst will actively take part in the profitable development of APM Terminals, Apapa, with special focus on the commercial activities related to all Liners and Agents. Also he will be the prime mover on the marketing needs of APM Terminals. In this position, the incumbent will have the opportunity to acquire skills and knowledge in the nuances of customers' trade patterns, marketing know-how and how to run a marketing department.PRINCIPAL ACCOUNTABILITIES:Reporting to the Chief Commercial Officer, the Market Research Analyst will be responsible for the following:
Collecting, compiling, and analyzing both primary and secondary market data, interpret and prepare cogent reports on the analysis made.
Preparation of short, medium and long term forecasts of the market and economic conditions.
Preparation of monthly performance reports of port and berth productivity.
Analyzing cargo flows of clients and competitors and produce reports
Creating and maintaining a solid database of information on total market sizes, market shares, competition services and liftings, Liner services etc.
Identifying business opportunities on behalf of Marketing
Constantly following up on market trends, customer preferences, new/growing accounts and competition entering the trade, customer and trade analysis.
Engaging in developing and uploading APM Terminals website
Identifying advertisement opportunities and presenting same to the CCO with a cost/benefit analysis.
Assessing quality of import, export, terminal, trucking services and propose improvement measures.
Customer satisfaction survey follow up, Sales related report, in conjunction with Marketing.
Creating rate filing database for easy usage before vessel arrival, including all customer specific conditions.
Maintaining and extending APM Terminals, Apapa webpage, intranet pages, and other web pages as required
Co-ordinating with Operations, Gate and Planning departments to create reports on performance, customer satisfaction etc.
Maintaining a Media Plan detailing advertising strategy of APM Terminals for the year.
Engaging in Import and Export Market Survey and Report.
REQUIREMENTS:
A degree in Marketing
3 years experience in same or similar position in a service industry
Excellent interpersonal and communication skills
Strong computer skills
Fluent spoken and written English skills
Self driven
Good analytical and problem solving skills
Innovative
Customer service ability
Able to work under pressure
Interested persons should apply via the jobportal.
Email: appapmtrec@apmterminals.com